Our love of ‘all things burger related’ inspired us to spend years researching what makes the perfect hamburger meat-to-bun ratios, patty recipes, grind coarseness, Maillard reactions, and cheese meltability to name but a few. Beef & Liberty is the product of that obsession – those technical details are exactly what we are all about. It’s this passion that’s made us want to share our burger addiction with the good people of Hong Kong.
Our name originates in 18th century Britain where the leading members of London society gathered in beefsteak clubs to partake of great food, fine booze and entertaining company. The brilliantly named Sublime Society of Beefsteaks was the most famous of all the clubs and its motto was “Let beef and liberty be my reward”. We loved the line so much we took it as our name.